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Titan’s Kind is a woman owned, BIPOC cannabis company that specializes in edibles.
They craft premium products using whole plant cannabis from trusted growers to ensure great experiences. As for their vision, it’s rather simple – create delightful edibles with clear dosing guidelines for the most optimal experience.
Fall 2019
Art Direction + Branding + Photography + UI/UX
Portland, OR
Duration: 8 Months
Team: Erik Durano | James Vorasane | Trae Sirimanodham
Client: Titan’s Kind
TITAN'S KIND
Being new to the cannabis industry, Titan’s Kind emerged into the market with baked goods and stood out from the competition, but one thing that they were missing was a brand identity. Working in collaboration with me, we began by clarifying their goals, missions, and values.
TITAN'S KIND
Although Titan’s Kind didn’t have a brand identity, they did have a logo and that included a mark of the founders dog that they were inseparable with. Actions of carrying over the mark and manipulating the logo type were placed in order to make shift the overall feel of the logo to resonate with the newly implemented brand.
TITAN'S KIND
Color influences emotions in a way that a few other things can. They also can affect our thinking rational. For Titan’s Kind I wanted the colors to generate the instant feelings of welcomeness.
Heavily focusing on pastel colors and dialing back on saturation, feelings of calmness and peacefulness were introduced and delivered by Titan’s Kind. By doing so, the idea of “approachable” took lead.
TITAN'S KIND
TITAN'S KIND
TITAN'S KIND
