SOLA: SCHOOL OF LIVING ARTS
Sola: School of Living Arts was founded in 2014 by Sarah Trelease and Renee Sills.
They offer yearly yoga teacher trainings and continuing education programs in anatomy, therapeutics, and socially engaged practices. I was challenged with creating a brand identity for a foundation that was already established, yet lacked a visual identity.
Going four years without an online presence, they also sought to establish one. With nothing to base a direction on other than fundamentals and morals, that’s where I begun. Knowing that Sola was keen on connecting people and helping them grow, I focused heavily on these aspects.
Understanding the culture, customers, and vision of the business from a brief delivered by the founders, I first started with the basic shape of a circle to symbolize connectivity and wholeness. The circle is also symbolic to mimic the sun, which is reflective to warmth.
From there I began to implement the aspects of growth and utilized elements of nature. As for the logotype, I wanted to express the quality of the work Sola claimed to execute – To do so, a serif was used to display elegance and class.
Paired with each other, the logo itself now appears to be rising from the logotype solidifying definition.
Color influences emotions in a way that few other things can. They also can affect our thinking and rational. For Sola I wanted to push the symbolism with warmth even further and utilize shades of red.
Red is commonly associated with the sun, a source of warmth. Following this idea, the muting of these colors generates softening to pair the the personality of the brand. As for the neutrals, these are used as alternative variations, as well as supporting elements.